Back in early 2009 when builders and agencies were still surveying the then-new housing crisis, we at Graphic Language were asking ourselves, “What do builders need to sell homes, and how can we provide it cost-effectively?” To provide a real solution to a real need, we created New Home Feed
and introduced it at the 2010 International Builder Show. Our goal was to give builders a way to get their home listings to listing websites like Zillow
, and Homes.com
, to simultaneously syndicate to popular paid directories like New Home Source
and New Homes Directory
, to simplify Craigslist
postings, to facilitate communication with social media tools, and to give action-oriented reporting on clicks and leads so marketers could make smart decisions.