TARGET LEADS, DRIVE THEM TO YOUR WEBSITE, AND QUANTIFY YOUR MARKETING DOLLARS

A great website matters only if people find it. For homebuilders, success depends on having “new homes for sale” be found by potential area home buyers. Just as a quality new home stands on the integrity of its parts, so too does a quality internet marketing campaign depend on its planning and execution. With over ten years of putting the internet to work for homebuilders, Graphic Language is the source more builders trust to drive quality traffic to their site.

SEARCH ENGINE MARKETING

Graphic Language empowers clients to surpass competitors and exceed internet marketing goals by putting clients’ sites directly in front of potential buyers. For example, potential buyers reach homebuilder websites via a variety of pathways. Graphic Language intimately knows these pathways and we make sure potential buyers are repeatedly introduced to our clients at each step of the search for new homes online. As more and more builders clue into the effectiveness of search engine marketing, it’s crucial to know how to cost-effectively capture the interest and attention of potential buyers in a crowded market.

Graphic Language has the proven experience of bringing potential buyers to our homebuilder clients’ and has earned the trust of more than 40 builders nationwide. Find out why.

INTERNET MARKETING CAMPAIGN MANAGEMENT

80% of new home buyers begin their search for new homes online. The Graphic Language internet marketing team intimately understands each aspect of this search. The team helps clients with advance internet marketing campaign planning to help determine and reach objectives. Because minimizing the number of clicks between site entry point and ultimate goal is crucial, we make it easy and intuitive for potential buyers to reach the right pages. From the infancy planning stages to the ongoing management of winning online marketing campaigns, Graphic Language finds and delivers quality traffic online.

PERFORMANCE TRACKING

Graphic Language won’t stop with simply bringing traffic to client sites. With our proprietary smartMETRICS™ database, we track visitor actions on the first and each subsequent site visit. Which websites send visitors who open floor plans, get directions to communities, fill out interest lists? We answer these questions – giving clients an unparalleled ability to strategically and wisely spend internet marketing dollars. Our tracking system means making the right decision is highly educated and lighting-quick; the worth of online investments is proven instantly.

LANDING PAGE DESIGN, DEVELOPMENT, & OPTIMIZATION

The amount of time to get a site visitor’s attention is extremely limited. With more than ten years of putting the internet to work for builders, Graphic Language understands what factors entice potential buyers – and what don’t. We apply this knowledge to landing page development, implementation and optimization. Anyone who has researched creating a winning internet marketing campaign knows quality landing pages are crucial. But once they launch, knowing what landing page factors are working is essential. We engage visitors based on their point of entry (keyword search on Google, email blast, banner campaign in local paper real estate section, etc.) and to answer the question of what’s working, Graphic Language will test, test and test again. We take A/B testing to the next level so client sites not only achieve a high quality score from search engines but also that potential home buyers reach the right pages quickly and efficiently.

SEARCH ENGINE OPTIMIZATION

Search engines present a highly enticing opportunity: potential home buyers start with search engines to find information about homes for sale. The websites referred by the search engines are the first visited and, understandably, homebuilders are scrambling to get listed. How to make the cut? Two options: paid placement and organic (unpaid) search listings. For both, Graphic Language has got you covered. The full suite of internet marketing services help clients take full advantage of the historic marketing opportunity presente.d by the rise of the search engines.

Don’t waste money. Let us maximize your return on investment and prove how to make your internet marketing dollars work most effectively.

Call 415-836-6760 form more information or email info@graphiclanguage.net