take me back POSTED: 11/08/2011,
S&A Homes launches new website provided by Graphic Language
Graphic Language, Inc., a San Francisco agency for home builders, announced the launch of a new website for S&A Homes, www.sahomebuilder.com. The new site enhances and reinforces the builder's recent brand upgrade while giving potential home buyers an easy and engaging home-shopping experience.
S&A Homes builds new homes throughout Central, Southern and Western Pennsylvania along with parts of West Virginia. "When we looked at building the brand, we wanted it to resonate with buyers in our regions and demographics and to be the symbol indicative of eco-friendly, energy-efficient, quality service and home offerings," says Chris Schoonmaker, the President of S&A Homes Housing Division.
Schoonmaker continued, "S&A's philosophy is that 'every home should be built as if it were the only home' and this stands true with buyers all across the region." In keeping with this philosophy, the new website, built by Graphic Language, is designed to be completely unique and distinctive: a website built as if it were the only one.
Rick Phillips, President of Graphic Language, Inc. said, “We wanted to get people talking. We wanted to prove that a home builder website could be as impressive as the websites being built by top agencies in any industry. We wanted to disprove the perception that builder websites were boring and uninspired." And to "get people talking," the new, one-of-a-kind website simplifies the home-shopping experience by making intuitive maps accessible from the main navigation and includes compelling interactive presentations showcasing S&A's E-home features, construction process, Build-On-Your-Lot, and Behind the Walls. With a goal of retaining site visitors, the interactive floorplans, lot maps, area maps, Notebook, photo galleries, chat, and home search filters make the user experience more “sticky” than ever. "We chose Graphic Language among a number of agencies we looked at because of their unique products that support our business and are seamlessly connected to our website. They thought of everything!" remarks Eric Gulley, Manager of S&A’s Business Systems.
About Graphic Language
Graphic Language has been providing “everything web” to the home builder and real estate community for fifteen years. The Graphic Language commitment is to build websites that do more than just get homes for sale in front of buyers – it is to create intuitive, emotionally-compelling web solutions that build traffic to the website, leads to the sales team, and homes sold.
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