Dedicated Professional Marketing Services

Online Marketing Solutions for Real Estate and Home Builders:

Quality web traffic is very crucial for the success of a business. Our online marketing department has over 10 years of experience in building brand awareness and driving quality web traffic to our real estate and home builder clients. Our internet advertising company emphasizes in the following marketing categories:

Search Engine Marketing, Implementation, and Reporting
   i. Create and set up marketing campaigns on practically any real estate or ad channel, such as Google, Yahoo, Zillow, Trulia, Move, etc
    ii. Research Keywords and Integrate into Marketing Campaign
    iii. Set up keywords match types.
    iv. Create targeted ad campaigns and set up campaigns to run during specific times, days, and locations.
    v. Write targeted and theme-oriented Text Ads and create ad banners.
    vi. Periodically test, analyze and report on search engine campaign performance.

Search Engine Optimization
i. Extensive keyword research and possible website implementation.
ii. Include search engine specific techniques such as:
     1. Create a site map
     2. Implement a robots .txt file
     3. Write targeted meta tags
     4. Assign a redirect pointing to top-traffic web page
     5. Customize page layout and test multiple variations of site for optimization purposes.

Directing quality and target traffic to clients’ websites is important, but knowing what end-users do on their web pages, how they convert, which marketing campaigns they originated from, and essentially knowing the names of these high prospect leads is vital. Our online tracking tool, smartMETRICS, is there to assist with this need.

Web traffic analytics tools and support:

Analyzing website traffic is as important as bringing quality visitors to our clients’ websites. That’s why we have created a sophisticated web-based click stream and conversion metrics tool – smartMETRICS. Our proprietary web traffic analytics tool helps home builders and realtors by saving them time and money and accurately pin pointing top traffic and better performing ad channels. Here are some of the main features of our traffic-measuring tool:
a. Track and capture visitors and leads in real-time.
b. Monitor ad channels each click originated from.
c. Show banner or text ad which was clicked on.
d. Illustrate path the user took in order to convert into a lead.
e. Manage multiple marketing goals, depending on what the clients’ conversion needs are.
f. Consequently capture and manage home buyer who converted from one of the internet marketing campaigns.

Along with this site traffic analysis tool, we have a dedicated staff that provides recommendations on marketing spend, weekly and monthly reports, campaign optimizations, strategic marketing campaign deployment. With over 10 years of experience, our marketing staff will help you achieve the necessary goals you have.

Email Marketing Tools:

1. To fully take control of the marketing world, we have an additional advertising tool that significantly helps realtors and home builders with their marketing needs. Our affordable e-mail marketing services are targeted at high-prospect leads.

This viral email marketing service is easy to set up and organize. Performance of this email marketing campaign is constantly monitored by our smartMETRICS tool, and reports are sent to our real estate and home builder clients regularly. This way you can stay on top of measuring every single click and conversion that originated from your bulk email marketing campaign.

Web Design solutions:

Creating the right design for your site will help you to achieve repetitive users, higher page views and smaller percentage of people to leave after landing on the first page.

We are aware of this issue and have addressed it on many of our clients’ websites. We build high-targeted and unique content that will help you target this particular market.

With our professional web design staff, comes smartEDIT. This content management tool will help you edit the content of your pages easily. This unique website content management tool was created so that you can edit your pages whenever you wish, and changes are published dynamically. Some of the main features of this tool are:
• Ability to edit photos
• Ability to change contact info or any descriptions
• Ability to edit house plans
• Ability to edit pricing info of a community, house, etc

Web-based floor plans:

Our proprietary smartPLAN tool provides for FLASH generated dynamic floor plans. This better helps house builders and real estate agents advertise their properties, because it provides for an outstanding user-experience.

Visitors that arrive to your website will be able to preview an open real estate floor plan where they will be able to customize the interior and exterior of the property, print the brochure or email it to a friend. This web based interactive floor plan is great for:
Studios
Condominiums
Homes
Restaurants
Medical Offices
Apartments
Duplex
Town Houses
Offices

Lead Capture and Management:

Real estate leads are important and costly to acquire. Being able to capture and manage them is vital. Our proprietary lead management software, smartLEAD MANAGER, is the perfect solution for home builders and real estate agents. This prospect management tool integrates perfectly with the rest of the marketing campaign.

smartLEAD MANAGER is a simple to use, user-friendly and cost-effective tool. It will provide your sales force the ability to manage flawlessly and effortlessly each and every single lead.

See the rest of our real estate and home builder marketing and web design tools:

smartEDIT – Web site content management system
smartLEAD MANAGER – Lead capture and management tool
smartPLAN – Web site interactive floor plan for home builders
smartMETRICS – Analytics web-based software for tracking conversions and clicks
smartSEND – Bulk email marketing tool for small businesses

Call 415-836-6760 form more information or email info@graphiclanguage.net for any marketing or web design questions you may have